META tags are HTML Tags that describe the contents of a web page. The primary purpose of Meta tags is to help catalog and categorize the contents of a web page. If your pages do not contain them then they may not get categorized the way you'd like by the search engines.
We recommend that you at least include the 'Description', 'Keyword' and 'Robots' tags. Also the 'Title' of your page plays an important role in helping search engines (and visitors) to determine the content of your site.
An HTML document consists of a header section and a body section. The Header contains information which is used by search engines and spiders. This is where the META tags go, in between the <head> and the </head> sections. The body section contains the HTML for the text and images which will be presented to the viewer.
Here' s an easy to way to generate your META tags. Fill in the form and hit 'submit'. Paste the results in the header of your HTML page, between the <head> and closing </head> tag.